Dramatic Typography

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As a designer I am not reticent when it comes to my love of typography and I am often overwhelmed by the scope of the topic.

Society is saturated with digital Typography from road signs, to mobile phones. With the average person spending up to 11 hours a day swiping through electronic media the subject of typography is rising in interest throughtout mainstream society.

Typography’s main purpose has always and will always be readability and functionality but the trend for dramatic typography has led to visually striking typefaces and design.

GOALS OF TYPOGRAPHY

  • Communicates the message of the text
  • Works in conjunction with design
  • Responsive and suits technological requirements
  • Has a memorable, lasting impact.

The evolution of typography follows trends as it reinvents itself to sit alongside cultural changes. Currently san serif fonts are particularly pertinent with the increase of technological media as they are favoured for the readability and responsiveness on a multitude of devices.

Dramatic typography does n’t have to be big and striking but can be small and subtle in order to create a sense of drama. It does not conflict simple typography styles but can be mutually comprehensive as often less is more when it comes to making your type stand out.

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Why is type so important to your brand?

Type adds character and can have a drastic impact on the mood and tone of voice for your brand and message. Whilst the right type can have a signicant impact on the success of your brand the wrong type can lead to drastic reprocussions.

Scripted hand font:

This font humanises the brand on a digital platform and creates a personal touch. Not used so much in the corporate world but very popular within service industries.

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Scripted hand font:

The example below is still scripted hand and creates a personal touch but demonstrates how different styles can create attitude and transform a message. This is a much sharper example making a stronger dramatic statement.

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Other techniques used enhance the role of type include Scaling text to make a statement through size, isolating fonts and creative use of simple fonts.

 

 

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Candid Creative 2016 highlights- Part 3

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We have looked at the website and charity highlights for 2016, now we are looking at some big projects which have really stood out over the course of the year.

Penarth Post

2016 has marked the launch of Penarth Post, the first issue released in August pronounced the arrival of this hyper local delivery service created by Candid. Each month since has seen a collection of  quality local businesses, offers and events packaged and distributed to selected addresses in Penarth. With different demographics targeted each month this is an opportunity for the businesses that we work with to reach their clients in an extremely targeted, affective and affordable way.

Each month the businesses are packaged within a bright yellow envelope and posted out to residents. As an additional incentive a golden ticket with a prize is inserted into one of the envelopes.

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Hello Cabaret

May marked the launch of Hello Cabaret, a monthly event celebrating musical theatre and Welsh voices. As lovers of all things Welsh and musical we were delighted to take on the logo branding and marketing for this event! The brand emanated glamour and class so velvety black backgrounds were used and the programmes were printed on a double velvet laminated card.

Earlier this month Hello Cabaret moved over to the Wales Millennium Centre and we look forward to helping this brand grow and develop even further over 2017.

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Farthinghoe fine wine

This year we embarked on the tremendous task of redesigning and rebranding the 70 page wine catalogue for Farthinghoe fine wine limited.

This family run business established in 1975 offers classic European wines worldwide and was in need of a new look to bring it up to date with modern trends and technologies.

Their clients have a varying degree of knowledge of wines and with the list featuring over 500 variations it was crucial that the list was legible and easy to navigate through whilst portraying the bespoke, friendly essence of the brand.

We simplified the font and used colour, size and weight to create contrast and ease of navigation. Upright font was used throughout to portray the new contempory style of the catalogue.

The styling elements flow throughout the whole list as it navigates through the wine regions with bold headings and region titles down the side of the pages-giving it a clear contempory style.

White space between the listings allowed the information to stand out and images were used to depict the magic of the vineyards and bring the pages to life.

As a bi-annual wine list we look forward to more projects with Farthinghoe in the new year.

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Candid Creative 2016 highlights- Part 2 Charities

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We have had some great opportunities to work with inspiring charities over 2016 from logo design to marketing and here are some of our highlights from the year.

Single Parents Wales

It was a privelidge to work with the team from Single Parents Wales to develop this responsive logo. Amy came to us a few months back in with her new charity to support single parents. The team are looking to open up a cafe and drop in centre for single parents and we were given the task to design a strong, simple, gender neutral logo.

The logo was to appeal to men, women and children so we used a strong san serif font encompassed within a circle. The primary colours are child friendly along with the strong geometric shapes which could indicate the building blocks of support from the charity.

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Resilient not Reliant

We have worked a lot with the Royal Voluntary Service and we were very happy to be given the opportunitiy to create a logo, brand and marketing material for their resilient not reliant service in Leeds.

Aimed at helping older people in the LS7 area of Leeds to make healthier choices about alcohol the service offered support and advice to enable them to manage their own health and wellbeing.

Keeping on brand with the Royal Voluntary Service by using their brand colours we aimed to build an iconic logo that depicted companionship and support. The interlinking shapes represent strength and support whilst the outline highlights the two R’s for resilient and reliant.

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Positive Steps

Another project from the Royal Voluntary Service Positive Steps supports older people across Wales to maintain and regain their independence whilst living in the community.

The logo was to be bright and uplifting which was achieved through the use of bold bright colours and movement. The steps ascend upwards as our eyes are drawn from the vibrant red  depicting a positive journey

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Grandfest marketing

This prestigious event takes place every year and in the run up to the event you can see our creative marketing in the underground, newspapers and billboards across London. We were delighted to put together all the marketing material for the event from banners, fliers to billboards.

 

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Candid Creative 2016 highlights- Part 1 Web design

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2016 has been a busy year for us on the web design front from online hubs to showcasing houses, here are some of our highlights.

Brawd online mens health hub

This innovative lifestyle hub, focusing on body, adventure and mind offers a global service for mens health and fulfilment right here in the Vale!

‘Coach Lloydy’ approached us a few months back to help the team get this exciting concept off the ground. The challenge was to create a responsive, accessible online membership hub featuring a local and online lifestyle centre. 

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Just Imagine Weddings and Events

Hanna approached us at the beginning of 2016 with the task of designing and producing a website for her company Just imagine Weddings and Events.

The brief was to produce a design that was clean concise and elegant. The website was to reflect Hanna’s professionalism and the inclusiveness of her brand as she embraces every wedding afresh and personally. After all no two brides are ever the same.

This was delivered through soft muted colours and legible text with a touch of elegance added through the headings and testimonials. Facilitated by a copy writer and high quality photography we were able to translate the quality of the brand onto this platform with ease.

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Le Manoir du Vigneron

If like ourselves you have experienced the ongoing frustrations of booking accommodation through websites, scrolling through terms and conditions and pages of irrelevant information and questions only to turn up and be greeted with something different you will appreciate this project.

Le Manoir du Vigneron is a renovated former winemakers house in Puissalicon which is rented out for holidays. The house is situated in an expanse of French vineyards, has been beautifully renovated and comfortably sleeps up to 8 people. Our brief was to produce a website that was clear, legible, depicted the beauty of the manoir and was simple and easy to navigate through.

Set out as a modular layout it is image heavy and clear with sections for the inside and outside of the house. The use of gold and blue within the layout translates a hint of modern luxury. Icons and clear headings add to the legibility and ease of navigation through the site.

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Business Women Connect online hub

The group, created last year by Tanya Lynch (of Lynchpin Media) and Sarah Thompson (of Bespoke Admin) aims to connect business women across the town and provide friendly, inspiring networking sessions for women.

Beginning in Penarth the group has grown from strength to strength and the new members website was the next step in the expansion of Business Women Connect, with the development of further groups in Rhiwbina, Barry, Roath and Cowbridge.

The site allows members to discover, and interact with each other across networks in addition to serving as a collective hub of information, tips for business success and inspiration on a clean professional platform.

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2017… Are you on trend?

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Trends emerge and fade subtly around us, influenced by culture, media, technology, fashion and other industries.

They can have a huge impact on how our businesses are perceived and how our messages are interpreted by the rest of the world.

We forecast trends by looking at emerging patterns in lifestyle and society.

The speedy advancement of technology has a significant impact on design trends for 2017 as we move from the introduction of the smart phone a decade ago to a world where most things can now be controlled by an ‘app’ viewed on a multitude of platforms.

Our emergence in technology is changing us, our lives and how we perceive the world.

Here are the five top trends set to emerge and grow in 2017.

RESPONSIVE LOGOS

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Simple and malleable these logos are clean and responsive. Eligible and clear on a multitude of devices from cinematic screens to mobile phones, the style is designed to keep up with the ever evolving selection of formats and scales available to consumers and is set to grow and develop over 2017.

ILLUSTRATED IMAGES

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This trend is nostalgic and personal with simple, childlike images and refreshing in a digitally saturated enviroment. Large companies are using elements from this trend in a bid to appeal to the consumer on a more personal and nostalgic level.

There really is something very welcoming and warm about hand drawn illustrations!

MODERN-RETRO

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This trend is exactly as it says on the tin, it’s not ‘vintage’ or ‘old’ but retro with a clean modern flare. It is a fusion of new and old which came through in 2016 in the form of packaging, web designs and company logos.

Typically the retro influence comes from the 80’s and 90’s with pixelated art, arcade game and bold striking colours.

MODULAR LAYOUTS

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With the increase of apps and screens this style of layout is becoming very pertinent in design. As we move from the bygone era, where we would intricately scan through pages of document text, information is now availble to us on screen at the click of a button.

Research suggests that consumers attention spans are shortened as a result of digital lifestyle. It’s therefore no surprise that this trend is set to grow and as we approach 2017.

NEGATIVE SPACE

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This trend has a minimal look which again can translate well across a multitude of devices. Simplicity and functionality are key within this trend and it very visual often translating deep, double meanings through the composition.

Working on trend can be very effective within a business as it keeps it fresh and current but it is important to be aware of your brand and ensure that the trend fits in with your brand ethos.

If you would like more information on branding or help with branding please contact:

john@candidcreative.co.uk

 

 

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70 page contemporary wine catalogue

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Last month we embarked on the tremendous task of redesigning the 70 page wine catalogue for Farthinghoe fine wine limited.

Farthinghoe fine wine limited, a family run business established in 1975 offers classic European wines worldwide.

Based in Banbury, UK the company has a superb reputation amongst wine connoisseurs’ world wide due to the quality of their bespoke, personal and friendly service; they are always eager to go the extra mile!

The team endeavour to visit their clients personally to discuss their cellars and will attempt to fulfil all requests.

Fartginghoe fine wines clients have a varying degree of knowledge of wines and with the list featuring over 500 variations it was crucial that the list was legible and easy to navigate through whilst portraying the bespoke, friendly essence of the brand.

We simplified the font and used colour, size and weight to create contrast and ease of navigation. Upright font was used throughout to portray the new contempory style of the catalogue.

The styling elements flow throughout the whole list as it navigates through the wine regions with bold headings and region titles down the side of the pages-giving it a clear contempory style.

White space between the listings allowed the information to stand out and images were used to depict the magic of the vineyards and bring the pages to life.ffw2ffw1

Many clients invest large sums of money into their cellars.

Consequently it was essential that the catalogue displayed the prestige and quality of the company and products.

Printed with a matt finish on thick high quality paper the substantial catalogue is a hearty tangible product to hold exuding quality and confidence.

Bespoke Christmas Card Service for your business

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After the success of last years bespoke christmas card service we have relaunched the service with a wider assortment of designs for christmas 2016.

Christmas can be a stressful time for any business but at Candid we have made it our mission to take some of the stress out of the festive season and help you breeze through December.

Now with eight seasonal designs to choose they are ideal for your customers, suppliers and friends.

Each design is tailor made to feature your logo, company website and personal message to create a professional and personal representation of your brand.

All you have to do is take your pick from the jolly designs and we will sort out the rest.

Prices

  • £47 for 25 cards
  • £60 for 50 cards
  • £79 for 100 cards

For more information please email heather at heather@candidcreative.co.uk

Luxury Programme for Nathan Palmer’s first bespoke fashion show

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Last month we were given the superb task of building a programme for Nathan Palmer’s bespoke fashion show. The event, which took place on the 2nd of September at Hensol Castle oozed luxury and elegance from the location, the dress code and the beautiful bespoke collection.

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It was essential that we depicted the high end luxuriousness of the brand, products and sponsors through the programme.

Printed on the finest materials the thick black velvety cover is imprinted with the logo in gold foil.

The design of the programme itself was kept simple, allowing the content to breathe through the abundance of white space. Strong imagery of the bespoke garments permitted the quality of the tailoring and materials to speak for themselves. Headings and contacts were subtly accented with gold, highlighting those intricate luxurious details, which are significant to the brand.

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For more information about Nathan Palmers bespoke tailoring head online:

http://www.nathanpalmer.co.uk

 

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