Bacws Haf approached Candid to redesign their logo and brand identity as the bakehouse prepared to re-launch in the markets of Cardiff. The visual style is inspired by the ethos of the company itself – gluten-free treats, lovingly made by hand using only local produce and seasonal fruit and vegetables. The logo takes the form of a heart-shaped slice of cake and is supported by a bright and welcoming visual style that appeals to its target audience.
Following the branding excercise, Candid designed and arranged production of a number of advertising collateral and promotional materials. Finally, to complete the re-brand, Candid designed a one-page website for the bakery that gave the business an online presence and the ability to sell goods online.