By incorporating Shelley’s signature bob and red lipstick, we created a logo that screams individuality whilst still maintaining an all-important degree of professionalism.
Local talent agent, Shelley approached us a few weeks ago with not just one, but two new start up projects developing a new performing arts hub and casting agency. The challenge was to create two new, innovative brand images that would appeal to two very different audiences, but married well together under the Shelley Norton Stage School and Management umbrella.
Our initial thoughts after meeting Shelley for the first time were that her unique look and personality would be essential in developing an innovative, creative brand that people would instantly recognise and relate to. From this, we began to consider why will performers sign up to Shelley’s agency and what will make industry professionals decide to hire from her? The reason for both would not be because of the agency’s facilities or track record; it would be because the famous Shelley Norton is behind it!
This essentially, is what differentiates Shelley Norton Stage School and Management from its competitors – the fact that Shelley herself glues it all together.
The final logo embodies this message from head to toe, literally putting a ‘face to a name’. By incorporating Shelley’s signature bob and red lipstick, we created a logo that screams individuality whilst still maintaining an all-important degree of professionalism. The logo fully reflects the agency’s message to it’s members – that it’s okay to be different and actually, it’s important to celebrate what makes your stand out from the crowd.