Three Women was written in 2011 to mark the 400th anniversary of the King James Version of the Bible. The piece considers the stories of some of the women mentioned in the New Testament ... [I became interested in looking] at the Bible as a literary work and examine some of the texts with a view to adapting them for the stage.
Following it's writing, Christine Buxton performed Three Women at the Edinburgh Festival Fringe, the world's largest arts festival - every day (except the sabbath) for the entire month-long festival.
Candid Creative Studio played an important role to understand and dissect a deep, and well-written performance piece and design an attractive and engaging visual style that could be used to advertise the performance in 'Edinburgh'. Themes of solidarity, estrangement and seclusion were key to many of the stories. Women weren't often referenced by their names, they almost had no importance (certainly socially) - this comes through in the form of three black marks - distinguishable as people, just distinguishable as women, but without personality nor any method of identification. These marks are created on a piece of canvas, a subtle hint at femininity that also highlights the socially impoverished status of women at the time.
These graphic elements are used throughout the marketing collateral (flyer, posters and 12 page programme) to form a coherent brand language for the performance.