Wellfield Barbers will strive to be a traditional, high quality barbers at the heart of Roath, Cardiff. It will appeal to a traditional barbers’ market of older men and those who work but will also appeal to a younger student generation who place considerable importance on price and value for money.

The visual style is derived from traditional barber shop imagery and will consist of handwritten and slab fonts - reminiscent of hand-painted signs of decades ago. This gives the style a vintage look, which is not only popular but will also contrast well with the proposed graffiti on the inside walls. As a composition then, it’s a style that will convey a modern twist on the traditional barber shop.

Throughout, the brand and visual style will convey a tasteful sense of masculinity and be sensitive to all customers. Overall, the visual style will promote a professional image for the barber shop which will add to the value for money aspect.

To ensure there is a consistent visual language throughout the business, some items normally associated with a barber shop can be branded to push the traditional, high quality image of the business.

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