Little moments of joy can make a BIG difference


Candid Dog10 idea’s that are sure to bring a smile to their face, for when saying ‘Thanks’ doesn’t quite cut it.

Whilst saying ‘thanks’ to your customers or clients each time they shop with you is important, it’s undeniable that words simply don’t carry the same gravity as actions. Being able to show customers appreciation is a great advantage for smaller, local businesses over city corporates. Unlike big chains, you do care about your customers. You notice when they Retweet you and it makes your day seeing a new customer pop in after a friend has referred them. It’s these small, tokens of kindness that keep you motivated and your business thriving.

Don’t you think its time you started giving little moments of joy back to them?

Here are 10 creative and memorable ways you can show your appreciation without breaking the small business piggy bank.

  1. Help them learn something new

The more educated they are about your industry, the more they will appreciate your products and for a small business, this is incredibly valuable. Host a regular event where you bring in experts and learn new things together. If you’re a book shop, bring in a local author to talk about their work or if you’re a coffee shop you could bring in a barista to do free tastings.

  1. Make them say ‘WOW’

Don’t ever underestimate the power of ‘word of mouth’. Stories of amazing customer service will spread around the town like wildfire- start your morning with the aim of making your business the story of the day.

  1. Spend some time with them

Go out of your way to get to know your customers or clients. Invite them to local events or hold charity coffee mornings. Not only are you showing you care, their feedback could prove invaluable.

  1. Treat them

This doesn’t need to be a lavish gift. Little tokens like biscuits on your shop counter or offering them a cup of coffee on arrival will make them feel relaxed, confortable and will encourage them to stay longer and talk to you.

  1. Put the spotlight on them

Recognise their loyalty. Send out special thanks for ‘popping by’ or comment that it was nice to see them on social media for everyone to see.

  1. Throw a party

Make them feel like a VIP by inviting them to a special event for your business. Whether your celebrating an anniversary, or launching a new product or service, make them feel welcome.

  1. Celebrate with a card

Don’t be a scrooge; send a Christmas card. Yes it may take up a bit of your time, but it will be worth it and your effort will be greatly appreciated. Try adding a little token craft or recipe inside your card to really make you stand out from the crowd.

  1. Introduce them to a friend

Stay on the look-out for opportunities to refer them to your other clients or suppliers, and link them into your network. You may end up responsible for the perfect business partner match!

  1. Value their feedback

Reach out to customers or clients to tell them that you have implemented their suggestions following their recommendations. Your showing your listening to them, and recognising you couldn’t do it without them.

  1. Think of them

When your developing your next product or service, make sure to bear certain customers or clients in mind. Being able to say; ‘I saw this, and thought of you’ will go down a treat with your loyal customers.