Building a brand for Tamzin Ford Design – Cardiff’s newest Interior Designer

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We have loved working with Interior Designer, Tamzin Ford over the past month and last week saw the official opening of her greatly anticipated, beautiful showroom on Churchill Way, Cardiff.

Tamzin Ford Design joins sister company, The Stitching Boutique at a brand new premise in Cardiff showcasing exclusive luxury designs by Liberty and Rebel Walls, but Tamzin is not just an interior designer. During our first meeting with her, we understood the importance of conveying the other services the new business will offer including; architecture, space planning, lighting design and bespoke furniture design. Our challenge was to create a strong brand image to reflect all of this and of course, Tamzin’s own personality and taste. سيرخيو أغويرو بنجامين أغويرو

For this particular project, it all started with a logo. After researching Tamzin’s competitors and industry, we began to identify themes and concepts. It was vital that the chosen logo would be able to stand alone but also stand out amongst busy environments (this would prove invaluable when developing the website). كيف تكسب فلوس It needed to be minimal and modern, not just for this purpose, but also to reflect Tamzin’s style.

Working with Tamzin’s initials – T and F, we began to create interconnected shapes loosely inspired by the linear style of artist Rennie Macintosh. The chosen logo design was built by ‘cutting out’ a part of the original initials and positioning the name – Tamzin Ford Design in its place, allowing the viewer to still read the shape as a T and and F. The style is contemporary and bold, and using a bright yellow as an accent completed the look and gives Tamzin a palette to carry across other aspects of the business.
Tamzin Ford Logo Yellow

The beauty of this logo lies in it’s simplicity, giving it the potential to adapt to any surrounding environment, whether it be as a window vinyl, on business cards or online, without losing it’s impact. ملاعب يورو 2023

Tamzin Ford Business Card Mock up

You can find out more about Tamzin at tamzinford.design or pop in to the new showroom at 16 Churchill Way, Cardiff.

For details about our logo development and branding services, contact john@candidcreative.co.uk