When it comes to websites, first impressions certainly do count. In the offline world, its generally understood people buy from those they ‘know, like and trust’ and for small companies, a vast majority of business will come from a customer recommendation. Well, your website is no different. When a person clicks onto your website, they expect to be able to identify who you are, what you do and what is different about you almost instantly. In fact, studies show that it takes as little as 50 milliseconds for a person to form an opinion of your business by looking at your website.
Many small business owners view their business as a totally offline entity, pursuing more traditional ways to promote themselves and win customers. However, whether you’re a large enterprise or a small independent (or anything in between), a purely offline strategy is a risky one as your customers are spending more and more of their time online.
A well designed website not only makes your service accessible 24/7, it also makes you look trustworthy and professional. Most importantly, it stops you from being invisible. Often, the very first thing a person will do when they want to find out about a product / service will be to ‘Google it’. If your business isn’t coming up, then your missing out on a great opportunity to reach a new customer.
So what if you already have a website? Well, when was the last time you really put yourself in your customers shoes and really looked at it? Start at your homepage and consider:
- Is your navigation unruly? Is it easy to find your way around?
- Is your blog a bit stale? Remember, content is key, the more you write, they more likely you are to show up on Google searches.
- Are there any ‘next steps’? So your customer is on your website, great. But how are you persuading them to turn browsing into buying?
- Do you lack credibility? People like to do their research before they buy. Do you have a cracking ‘About’ page?
- Do you have stand-out visuals?
We’ve designed websites for a wide range of businesses over the years, from big to small but here’s a few examples that show how powerful a well designed website can be.
Epic Media Services
The beauty of this website for Epic Media Services is it’s simplicity. Is easy to navigate with stunning animated visuals that create a huge impact when you first enter the site. The style is clean cut and professional with a dash of hot pink to add a bit of personality.
Offering training for therapists, the Liza Henry website needed to reflect the companies professionalism and expertise. As with most websites, it was important for a user to be able to instantly identity what the business does and who it caters for. The 3 large buttons on the homepage act as the ‘next steps’. Regardless of where a user is on the website, they can easily navigate to the next step in their journey by returning to the homepage. The booking system on this website is user friendly and quick, offering the team at Liza Henry a 24/7 virtual receptionist where people can book sessions, courses and events.
With Tamzin Ford Design, a new interior design service in Cardiff, one of the key challenges in designing the website was to ensure all content was not overwhelmed by busy patterns and large images. The website is simple and minimalist allowing all visuals to breathe, added with a splash of mustard yellow to draw the eye. The ‘Projects’ page clearly showcases latest designs allowing the user to see examples and testimonials before they decide whether to contact.
For all web enquiries email firstname.lastname@example.org