For Masons Self Storage, Candid developed a series of three point-of-sale posters designed to cross-promote additional services to customers already on site. The objective was to create a cohesive campaign that felt consistent in tone and visual language, while clearly differentiating packaging supplies, StoreProtect cover and worldwide removals. Each poster needed to communicate quickly in a real-world environment, using strong visual metaphors, minimal copy and a confident, reassuring tone aligned with the Masons brand.
The packaging supplies poster focuses on practicality and convenience. By using bold typographic messaging directly on stacked boxes, the design immediately communicates availability and purpose without relying on heavy explanatory text. The visual simplicity mirrors the ease of the service itself, reinforcing the idea that everything needed to pack properly is available on site. The bright brand colour and clean composition ensure high visibility within the storage environment, while the straightforward call to action encourages customers to act during their visit.
For StoreProtect cover, the concept shifts to reassurance and peace of mind. A vintage red armchair enclosed within a protective cage inside a storage corridor creates a striking visual metaphor for security and care. The image communicates value and protection instantly, allowing the supporting copy to remain concise and easy to scan. The bold headline “Relax. You’re covered.” anchors the message, while the numbered points guide the viewer through the key benefits without overwhelming them. The result is a poster that balances clarity with impact, designed to build confidence in an optional service.
The worldwide movers poster broadens the conversation, introducing customers to the wider Masons Moving Group offering. Featuring a branded vehicle outside the facility, the design connects storage with removals in a natural, credible way. The headline challenges assumptions about cost, while supporting icons highlight reliability, experience and flexibility. This poster completes the set by positioning Masons as a full-service solution, encouraging customers to consider future needs while reinforcing trust in the brand.
Together, the three posters form a cohesive in-site campaign that uses consistent colour, typography and layout to strengthen brand recognition. Each piece communicates a distinct service, but collectively they demonstrate how thoughtful design and clear messaging can turn everyday touchpoints into effective cross-promotional opportunities.