Brand
Digital
Print design
Social media
Refreshing an established awards programme without losing its identity
Client
South West Contact Centre Forum
Sector
Corporate
Events
Services
Brand
Digital
Print design
Social media
Year
2026
The South West Contact Centre Awards has been celebrating excellence across the customer contact industry for 19 years. For the 2026 event, the challenge was not to reinvent the awards, but to evolve them.
Working closely with the South West Contact Centre Forum and event production specialists Marsh Marketing, I was tasked with refreshing the visual identity to align with the newer design language established for the Scotland Contact Centre Awards earlier in the year. The objective was to create greater consistency across the company’s awards portfolio while retaining the recognition and familiarity that delegates, sponsors and entrants had built up over almost 2 decades.
The project began with a refinement of the awards logo and visual identity. Rather than introducing a dramatic rebrand, the focus was on creating a cleaner, more contemporary framework that could be applied consistently across every touchpoint of the event.
Over a nine-month campaign, the refreshed identity was rolled out across a comprehensive suite of print and digital materials. This included social media templates and campaign graphics, judges’ announcements, finalist and winner assets, event tickets, the printed awards programme, logo boards for photography, and presentation graphics displayed throughout the ceremony.
Beyond the day-to-day campaign materials, the project also extended into the physical experience of the event itself. Creative direction was provided for the trophy design, ensuring the awards reflected the same visual language as the wider campaign and delivered a cohesive experience for finalists and winners alike.
The ceremony welcomed more than 250 guests and celebrated achievement across 21 award categories. By developing a consistent visual system that worked across both digital and physical environments, the awards were able to present a polished and professional identity from the opening call for entries through to the final presentation on stage.
Designed to celebrate achievement
For 2026, the awards trophies were developed as an extension of the refreshed event identity rather than a standalone object. Working alongside the production team, creative direction was provided for a bespoke design featuring a 30mm crystal-clear acrylic face mounted onto a distinctive 5mm chartreuse backing, creating depth, contrast and a subtle glow when viewed from different angles. The layered construction echoes the visual language introduced across the wider awards campaign, with the signature chartreuse accent colour becoming a recognisable thread running through every touchpoint of the event. The result is a contemporary trophy that feels substantial in the hand, photographs beautifully on stage, and provides winners with a lasting reminder of their achievement. More than 20 individual award categories were produced using the design, creating a consistent visual identity from the first call for entries through to the moment each winner stepped onto the stage.
